At Wahanda we’re sent press releases every day about new fitness trends, the latest spa openings and which celebrity has had the most cosmetic surgery, however today we received the below and we just couldn’t resist shouting about it. Despite all the news of recession and the dreaded credit crunch, it would seem people are more concerned with keeping up appearances, rather than settling their household bills. Non-surgical cosmetic clinic Riverbanks, who conducted the survey admitted that cash-stricken patients are taking extreme measures to ensure they can continue with their beauty treatments.
Following a surge in demand for Botox treatments at the Harpenden clinic, Dr Jain, Medical Director at Riverbanks reveals that many of his patients are adamant that the credit crunch will not impact on their beauty regime and are prepared to make sacrifices in others areas of their lives instead.
‘Demand for Botox at the moment is rising and just last week, one patient told me she’d be prepared to give up anything except her Botox treatments. It would seem that many people are considering this once ‘luxury’ spend as an essential part of their lives and one which they don’t intend on giving up just because the country is in recession’, says Dr Jain.
Despite the rippling impact of reduced spending on the High Street, a shifting trend for continued spend in areas once considered as a ‘luxury’ has been mirrored in the travel industry, where a recent survey revealed that 65% were prepared to sacrifice spending in other areas to ensure that they could keep their annual holiday. Dr Jain believes that people are simply choosing place a higher value on things which boost their morale and keep their spirits up.
‘The economy is all doom and gloom and people just want to do things which make them feel good. People do have less money to spend on cosmetic treatments than in the past, but with prices for Botox at Riverbanks starting at just £200, patients are seeing this as a worthwhile spend compared to say, yet another shopping spree or a month’s worth of nights out on the town’ says Dr Jain.
Read more about Riverbanks.
Tags: Botox, credit crunch, recession, Riverbank, spa trends